:root {
  --bg: #ffffff;
  --bg-2: #f7f7f8;
  --card: #ffffff;
  --line: #ececee;
  --text: #1a1a1a;
  --muted: #6b6b73;
  --pink: #e11d48;
  --pink-dim: #fde8ee;
  --radius: 16px;
}
* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; background: #fff; }
body {
  font-family: Outfit, system-ui, sans-serif;
  background: #fff;
  color: var(--text);
  line-height: 1.65;
  min-height: 100vh;
}
.noise { display: none; }
.container { width: min(1120px, calc(100% - 48px)); margin: 0 auto; }
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
h1, h2, h3, h4 {
  font-family: Outfit, system-ui, sans-serif;
  font-weight: 600;
  letter-spacing: -.025em;
  line-height: 1.15;
  color: #111;
}
main { background: #fff; }
.site-header {
  position: sticky; top: 0; z-index: 40;
  background: #fff;
  border-bottom: 1px solid var(--line);
}
.header-top { background: #111; color: #fff; font-size: 13px; }
.header-top-inner { display: flex; gap: 18px; align-items: center; min-height: 36px; }
.header-top a { color: #fff; }
.header-top a:hover { color: #fb7185; }
.header-top span { color: #c4c4c8; margin-right: auto; }
.nav-wrap { display: flex; align-items: center; justify-content: space-between; min-height: 84px; gap: 16px; }
.brand { display: flex; align-items: center; gap: 12px; }
.brand img { width: 52px; height: 52px; object-fit: cover; background: #000; border-radius: 12px; }
.brand-text { display: flex; flex-direction: column; line-height: 1.15; }
.brand-text strong { font-size: 18px; font-weight: 700; color: #111; }
.brand-text small { font-size: 12px; color: var(--muted); letter-spacing: .08em; text-transform: uppercase; }
.site-nav { display: flex; align-items: center; gap: 20px; }
.site-nav a { color: var(--muted); font-size: 15px; }
.site-nav a.on, .site-nav a:hover { color: #111; }
.site-nav .btn { color: #fff; }
.site-nav .btn-ghost { color: #111; padding: 9px 14px; }
.site-nav .btn-pink { padding: 9px 16px; }
.nav-toggle { display: none; background: none; border: 0; width: 40px; height: 40px; position: relative; }
.nav-toggle span, .nav-toggle span:before, .nav-toggle span:after {
  content: ""; position: absolute; left: 10px; right: 10px; height: 2px; background: #111;
}
.nav-toggle span { top: 19px; }
.nav-toggle span:before { top: -6px; }
.nav-toggle span:after { top: 6px; }
.btn {
  display: inline-flex; align-items: center; justify-content: center;
  border-radius: 10px; padding: 12px 18px; font-weight: 600; font-size: 15px;
  border: 1px solid transparent; cursor: pointer;
}
.btn-pink { background: var(--pink); color: #fff; }
.btn-pink:hover { background: #be123c; }
.btn-ghost { border-color: var(--line); color: #111; background: #fff; }
.btn-ghost:hover { border-color: #111; }
.kicker {
  color: var(--pink); font-weight: 600; letter-spacing: .12em;
  text-transform: uppercase; font-size: 12px; margin-bottom: 14px;
}

.home-hero { padding: 72px 0 28px; background: #fff; }
.home-hero-inner { max-width: 720px; }
.home-hero h1 { font-size: clamp(36px, 5vw, 56px); margin-bottom: 16px; max-width: 14ch; }
.home-hero .lead { color: var(--muted); font-size: 18px; margin-bottom: 28px; max-width: 52ch; }
.hero { padding: 80px 0 56px; background: #fff; }
.hero h1 { font-size: clamp(40px, 6vw, 68px); max-width: 16ch; margin-bottom: 16px; }
.hero p.lead { max-width: 560px; color: var(--muted); font-size: 18px; margin-bottom: 28px; }
.hero-actions { display: flex; gap: 10px; flex-wrap: wrap; margin-bottom: 40px; }
.stats { display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px; }
.stat { background: #fff; border: 1px solid var(--line); border-radius: 14px; padding: 20px; }
.stat b { display: block; font-size: 26px; font-weight: 700; }
.stat span { color: var(--muted); font-size: 13px; }
.icon {
  width: 40px; height: 40px; border-radius: 10px; display: grid; place-items: center;
  background: var(--pink-dim); color: var(--pink); font-size: 13px; font-weight: 700; margin-bottom: 14px;
}

.shot-section { padding: 12px 0 56px; }
.shot-row { display: grid; grid-template-columns: repeat(5, 1fr); gap: 12px; }
.shot {
  display: block; border: 1px solid var(--line); border-radius: 12px; overflow: hidden; background: #fff;
}
.shot img { width: 100%; height: 150px; object-fit: cover; object-position: top center; }
.shot span { display: block; padding: 10px 12px; font-size: 13px; color: #333; }

.section { padding: 72px 0; background: #fff; }
.section.alt { background: var(--bg-2); }
.section-head { display: flex; justify-content: space-between; align-items: end; gap: 20px; margin-bottom: 32px; }
.section-head h2 { font-size: clamp(26px, 3vw, 34px); margin-bottom: 0; }
.section-head p { color: var(--muted); max-width: 420px; }
.section-link { margin-top: 24px; }
.section-link a { color: var(--pink); font-weight: 600; font-size: 15px; }

.grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.grid-2 { display: grid; grid-template-columns: repeat(2, 1fr); gap: 16px; }
.card {
  background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 24px;
}
.card h3 { font-size: 20px; margin-bottom: 8px; }
.card p { color: var(--muted); }
.work-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.work-card { padding: 0; overflow: hidden; }
.work-card .thumb { height: 210px; overflow: hidden; background: #fff; }
.work-card .thumb img { width: 100%; height: 100%; object-fit: cover; object-position: top center; }
.work-card .body { padding: 16px 18px 20px; }
.tag {
  display: inline-block; font-size: 12px; color: var(--pink); background: var(--pink-dim);
  padding: 3px 8px; border-radius: 6px; margin-bottom: 8px;
}

.process { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
.step { padding: 0; background: none; border: 0; box-shadow: none; }
.step span {
  display: inline-block; width: 28px; height: 28px; border-radius: 50%;
  background: var(--pink-dim); color: var(--pink); font-size: 13px; font-weight: 700;
  text-align: center; line-height: 28px; margin-bottom: 12px;
}
.step h3 { font-size: 18px; margin-bottom: 6px; }
.step p { color: var(--muted); font-size: 15px; }

.cta-band {
  margin-top: 56px; padding: 32px;
  border: 1px solid var(--line); border-radius: 16px;
  background: #fff; display: flex; justify-content: space-between; align-items: center; gap: 20px;
}
.cta-band h2 { font-size: 26px; max-width: 18ch; color: #111; margin-bottom: 6px; }
.cta-band p { color: var(--muted); margin: 0; }

.form { display: grid; gap: 14px; }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
input, select, textarea {
  width: 100%; background: #fff; border: 1px solid #e2e2e6; color: #111;
  border-radius: 10px; padding: 12px 14px; font: inherit;
}
input:focus, select:focus, textarea:focus { outline: 2px solid #f9c5d1; border-color: var(--pink); }
textarea { min-height: 140px; resize: vertical; }
label { font-size: 13px; color: var(--muted); display: block; margin-bottom: 6px; }
.form-msg { min-height: 22px; font-size: 14px; }
.form-msg.ok { color: #047857; }
.form-msg.err { color: var(--pink); }

.page-hero { padding: 56px 0 12px; background: #fff; }
.page-hero h1 { font-size: clamp(32px, 5vw, 48px); margin-bottom: 12px; }
.contact-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 28px; align-items: start; }
.info-list { display: grid; gap: 12px; }
.info-list a, .info-list div {
  background: #fff; border: 1px solid var(--line); border-radius: 12px; padding: 16px 18px;
}

.site-footer { border-top: 1px solid var(--line); padding: 56px 0 100px; background: #fff; }
.footer-grid { display: grid; grid-template-columns: 1.4fr .9fr .8fr 1fr; gap: 36px; margin-bottom: 36px; }
.footer-brand p { margin-top: 14px; max-width: 36ch; }
.footer-grid a, .footer-grid p { display: block; color: var(--muted); margin-top: 8px; font-size: 14px; }
.footer-grid h4 { margin-bottom: 12px; font-size: 14px; letter-spacing: .04em; text-transform: uppercase; color: #111; }
.footer-bottom { display: flex; justify-content: space-between; color: var(--muted); font-size: 13px; border-top: 1px solid var(--line); padding-top: 18px; }
.sticky-cta {
  display: none; position: fixed; left: 12px; right: 12px; bottom: 12px; z-index: 50;
  background: #fff; border: 1px solid var(--line); border-radius: 12px; overflow: hidden;
}
.sticky-cta a { flex: 1; text-align: center; padding: 14px; font-weight: 600; color: #111; }
.sticky-cta .wa { background: var(--pink); color: #fff; }

.about-hero h1 { max-width: 16ch; }
.about-split { display: grid; grid-template-columns: 1.2fr .8fr; gap: 40px; align-items: start; }
.lead-body { color: var(--muted); font-size: 17px; margin-top: 16px; max-width: 58ch; }
.about-panel {
  background: #fff; color: #111; border: 1px solid var(--line); border-radius: 16px; padding: 28px;
}
.about-panel img { width: 56px; height: 56px; object-fit: cover; border-radius: 12px; background: #000; margin-bottom: 14px; }
.about-panel h3 { color: #111; margin-bottom: 8px; }
.about-panel p { color: var(--muted); }
.about-panel ul { list-style: none; margin-top: 18px; }
.about-panel li { padding: 10px 0; border-top: 1px solid var(--line); color: #333; font-size: 15px; }
.about-clients { display: grid; grid-template-columns: repeat(5, 1fr); gap: 12px; }
.about-client {
  display: block; background: #fff; border: 1px solid var(--line); border-radius: 12px;
  padding: 18px; min-height: 110px;
}
.about-client strong { display: block; margin-top: 8px; font-size: 16px; }

@media (max-width: 960px) {
  .stats, .shot-row, .work-grid, .about-clients { grid-template-columns: repeat(2, 1fr); }
  .grid-3, .process, .footer-grid, .contact-grid, .form-row, .about-split { grid-template-columns: 1fr 1fr; }
  .nav-toggle { display: block; }
  .site-nav {
    display: none; position: absolute; top: 100%; left: 0; right: 0;
    background: #fff; border-bottom: 1px solid var(--line); padding: 16px 24px 22px;
    flex-direction: column; align-items: flex-start;
  }
  .site-nav.open { display: flex; }
  .cta-band { flex-direction: column; align-items: flex-start; }
  .sticky-cta { display: flex; }
}
@media (max-width: 640px) {
  .shot-row, .work-grid, .grid-3, .process, .footer-grid, .about-split, .about-clients, .grid-2, .stats { grid-template-columns: 1fr; }
  .home-hero { padding-top: 40px; }
  .header-top-inner { justify-content: space-between; }
  .header-top-inner a:first-of-type { display: none; }
  .site-footer .brand img { width: 44px; height: 44px; }
}